Applied Motivation

 Team Description:

Our team is a sales team at a retail store, I am part of the sales team. The primary goal of the team is to drive sales and to generate more revenue every month. Our sales team consists of sales associates, cashiers, department managers, visual commercials and store manager. The team's goal is to provide exceptional customer service, therefore to increase the sales and revenue.

With the commitment to meet the sales targets we all work closely to utilize our collective skills and expertise in our workplace such as customer engagement, product knowledge, sales strategies. In our industry the main things to know about is the changing marketing conditions, customers needs and demands. So to get the success in the business we have to be fast-paced and adapt to the marketing conditions and should knows customer's needs and demands and delivering the solutions tailored for their needs and demands. My role in team is to work closely with customers, finding products, doing sales transactions and making sure that the customers have great shopping experience. My role in team is important to meet our sales target and to increase the revenue.

Motivational Plan:

We have to implement a motivational plan to enhance motivation in our team to meet their sales targets. This motivational plan will be based on various theories of motivation. Motivational Plan will help to collaborate and will encourage and empower the team to contribute to the success.

1) Setting Clear Goals: (Goal-setting theory)

Goal- setting theory suggests that setting clear goals enhances motivation. In the start of the month we will hold a team meeting to communicate our company's sales goals to every team member. In this team meeting we will set a sales target for this month looking at the market, then we will break the month sales targets into weekly targets to make it easy to track. Communicate clearly with the team members the sales targets and the collective effort we need to meet these targets.

2) Identify and address different needs: (ERG theory , Acquired needs theory)

We'll identify the different needs of the team members to encourage and enhance motivation team. We'll figure out what motivates and excites the team members to work, such as job security, opportunities to grow or earning more. And then we will work closely to address the needs to enhance motivation in team members.

3) Ensuring Fairness in the team: (Equity theory)

Ensuring that the opportunities are given to every individuals working in the team, and to make sure that there is fairness among team members. Avoid favoritism and ensure that every team member gets the support and resources they need.

4) Regular Feedback and Acknowledgement: (Reinforcement theory)

Providing regular feedback to the team members enhances motivation. Clearly communicating how every team members efforts are acknowledged and are really important for the team's success.

5) Connect work to results: (Expectancy theory)

Making sure that the efforts of individuals are really paid off and looking closely that individuals pitting greater efforts to achieve the shared goal should get great outcomes. Clearly communicate with the team members the relationship between the efforts and the outcomes. Providing training to the team members will enhance the skills and boost confidence in the team members to work effectively.

6) Create a reward system: (Expectancy theory)

Create a reward system to achieve the company's goals. Rewards such commission based bonus at the end of the month or some prizes for the best employees of the month. This will create a sense of motivation for team members to work more effectively.

Overall Motivational Plan:

The motivational plan is made by using and utilizing the different theories of motivation such as Goal-Setting Theory, ERG Theory, Acquired Needs Theory, Equity Theory, Expectancy Theory, and Reinforcement Theory. The motivational plan aims to encourage and inspire the team and to drive sales and revenue for the company. Clear goal-setting, identifying and addressing the needs of the team members, ensuring fairness in the team, giving regular feedbacks, looking at the efforts of each team member and creating a reward system, these components can help build a great motivational plan and will contribute to create a highly motivated sales team.